Background
- Indians have rapidly adapted digital world over the years
- The preference for news consumption patterns have shifted to digital
- People prefer being up to date on real time basis by a medium that offers convenience
- These breaking news are shared among family, friends and
relatives
RECOGNITIONS
Breaking News module has won WANIFRA Asian Media awards for Best Revenue Project Diversification and Best New Product in 2022.
BREAKING NEWS
- A method for providing real time updates to our database
- Byte sized 30 second videos that are used to disseminate local news of the city
- The videos are made and sent two times everyday on WhatsApp number of our readers
Why WhatsApp ?
WhatsApp is the most used and rapidly growing texting medium in India with more than 400 million users. Some advantages:
- Convenience
- Mass Information disseminator
- Populatity in India
And the most important thing: any breaking news is forwarded rapidly among friends and families over WhatsApp
HOW THIS WORKS?
Benefits
Ensuring Brand Visibility
- Brand’s proposition will be visible throughout Breaking News across different cities through L & Aston Bands, Logo and full screen ad
- Whole 30 second video is played by audience since it covers the most important happening of the city
Ensuring Brand Recall
- Through concise, simple & well placed communication Audience will be able to better remember the brand
- Breaking news is pushed twice a day providing repetitive communication opportunity to brands
Individual Interaction
- Premium Urban Audience can be reached at personal-convenient place (their Smartphones) through whatsapp API
Building Awareness
- A large demography of Target Audience (Urban Premium) can be reached and different schemes & plans can be Introduced
Solutions That Connect, Promote, and Inspire.
Emphasizes creating impactful solutions that resonate with audiences, drive promotions, and inspire growth.
Solutions That Connect, Promote, and Inspire.
Emphasizes creating impactful solutions that resonate with audiences, drive promotions, and inspire growth.